Born in Invercargill and mostly raised in Auckland, David graduated with an M. Com (1st class Honors) and B. Com from the University of Auckland before moving to the California where he attended Stamford University. At Stamford he earned a Ph.D. from the Graduate School of Business and an M.S. in Statistics from the Department of Statistics.

He now lives and works in NYC. During his teaching semester (fall) he commutes to Philadelphia where he teaches Digital Marketing and E-commerce at The Wharton School as a tenured and chaired Professor. He introduced this course to both the Wharton | Philadelphia and Wharton | San Francisco campuses and is the Academic Director for Wharton’s Executive Education offering Digital Marketing Strategies for the Digital Economy. His book Location Is (Still) Everything is a playbook for how to win in the digital economy.

David has a very impressive academic profile and is especially passionate about investing in and working with entrepreneurs who are founding the next generation of great consumer lifestyle companies. He was an early investor is some category defining companies including Bonobos (acquired by Walmart), (acquired by Walmart), Quidsi (acquired by Amazon), Harry’s and Warby Parker, among many others. Several of his portfolio companies are changing the game in established categories (e.g., apparel and accessories, eye-wear, grooming, health and wellness) by delivering true value to consumers and doing it with a great narrative and a vision for social change as well. He is also an expert in intellectual property matters pertaining to choice behavior online and offline.

He is setting up Idea Farm Ventures, a NYC-based consumer lifestyle venture studio which he co-founded with a good friend. .

If you would like more information on David, please contact him directly at or

Author: GBA

Retired New Zealand/American/British citizen living in New York City.

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