Holly Johnston moved to America in 2011 as a recruited athlete to the women’s rowing team at Syracuse University after winning three national crew championships and being selected to row on several regional and provincial teams. Choosing Syracuse for its highly regarded journalism school, the S.I. Newhouse School of Public Communications, Holly majored in magazine journalism and English and edited the Orange Oar, the Syracuse rowing alumni magazines and worked as a staff writer for The NewsHouse. She continued to flourish in her rowing career throughout her time at college, stroking the Varsity 8+ from her sophomore year through her senior year and winning the collegiate champ double at the 2014 Head of the Charles. Holly’s graduating class helped move Syracuse’s Women’s Rowing national ranking from 42nd to 16th in the country.
In 2014, Holly interned for NY1 News where she worked in the living department across the health, finance, fashion and the arts verticals. Here she assisted reporters in scouting, filming, writing and editing news segments to run on NY1’s broadcast and digital channels. Of particular note, Holly worked closely with NY1 veteran Stephanie Simon helping to produce the weekly YWSN feature and Friday morning live broadcast from locations throughout all of New York’s five boroughs.
After graduating Syracuse in 2015, Holly joined the Worth Group, an integrated media company with the 25-year old printed product, Worth magazine. Throughout her tenure, Holly has held pivotal roles in the fast-paced nature of the start-up/turnaround media company that is the Worth Group. Starting as the Head of Digital, Holly oversaw the relaunch of worth.com and other social digital platforms while also developing and implementing a digital sales strategy.
In mid-2016 Holly moved into a strategic role as Chief of Staff to the CEO, Eric Sinoway, and worked specifically on investor communications, oversight of company-wide marketing and PR initiatives, hiring new talent, operations and B2B/B2C business development. In this role Holly also helped develop a new venture called Worth Destinations which is an editorial franchise and business amplification program that annually explores 15 American cities with thriving entrepreneurial, economic, cultural, philanthropic, tourist and civic activity. Holly now focuses full time on the development, implementation and execution of Worth Destinations having assumed a Senior Director role last October. In this position, she spends her time working closely with local government, tourism offices and economic development centers in cities across the U.S. As part of this work, Holly runs Worth Studios and it the primary individual heading up video production. Currently this involves creating a series of short films for Las Vegas and Savannah, all which will be ready for release at the end of May.
Holly lives on Manhattan’s Upper East Side with a fellow kiwi and media executive, Georgina McWhirter, is an avid traveler, wine enthusiast and outdoors junkie.
Holly can be contacted at – firstname.lastname@example.org
If any of your American friends want to visit NZ they may want to consider staying in one of the many Trail Huts of NZ. Great story about them in the New York Times
After a camper-van trip around the South Island, the soon-to-be Duchess of Sussex is a big fan of our fair country. Such a beautiful story about NZ here
Situations Wanted – Fellow NZer looking for position with a company that has global operations/aspirations. Her primary skill set sits at the intersection of business development and content creation across print, digital, video and social mediums. She has agility working with both B2B and B2C clients across the luxury, travel, healthcare, consulting and sports verticals. For more indication please email me at email@example.com and I will do introduction